Selling your property isn’t about waiting and hoping for the best. You need to take action and pursue the best result. Here are nine key ways to achieve maximum profit on your property.

#1 Price Effectively

When selling a property, you want more viewings, which will result in more offers, which will ultimately lead to a better price.

Remember that price is meant to entice. The price you list on the portals will be one of the first things a potential buyer sees. Don’t fall into the trap of overpricing your property, because this will limit the number of viewers.

Also, consider your position in terms of pricing bands on the portals. List your home so that it appears on the lower end of a given range, because people looking at a higher range have more money, and they might be prepared to pay you a better price.

#2 Present Positively

While price gets people in the door, presentation is about getting their attention once they’re through the door. Make sure your home is looking its best. If it needs redecorating, get it done. 

Clean it up thoroughly and put everything away. Add a fresh coat of paint if need be, replace damaged carpets, and even re-grout in between bathroom tiles. Address anything that could potentially turn people off and give the illusion that the property needs more work than it actually
does.

#3 Promote Persuasively

As with price, first impressions are everything. The very first thing a potential buyer is going to see is whatever is on the advert for your property.

Focus on how your estate agent is going to put together the right type of ad to attract viewings.

A good advert needs to have:

● High-quality photos
● Complete floor plans
● Video viewings
● Lifestyle descriptions

If the ad is not right, it could cost you viewings and money in the long run.

#4 Launch at the Right Time

Think about the initial launch strategy for your property. Avoid viewings in the first week, but put the property on all the major portals and social media. With all the enquiries that build up over the first week, you’ll want to do a block viewing, which we’ll discuss later.

Think about the time of day that your advert goes live. You want it to hit the portals at the time when views are at their peak, which is typically around 4:00-8:00 pm.

Before launching, have a plan of action for viewing days. Pre-agree on days and times with your agent so you know that your home will look its best, and the agent knows exactly when to offer the potential buyer a viewing time so that you lose no leads.

#5 Market Actively and Passively

Actively marketing a property is when it’s exposed online on the major portals where hundreds of thousands of people can see it.

On the other hand, passive marketing is things like having a “for sale” board outside your home and sharing within the local community. The audience that is targeted with this may not have been considering a move right away, but if they feel your property is right for them, it may speed
up their decision-making.

So, it’s important to have a good mix of both online exposure and passive marketing to attract different types of buyers. The more interest you attract in your home, the more viewings and offers you’ll get, and the better the eventual sale price.

#6 Track and Monitor Ad Performance

It is really important to constantly check in on the numbers you’re getting from your online ads.

Ask yourself:

● How are your ads performing compared to other similar properties?
● How many hits and clicks are you getting?
● Is your ad performing above or below average?

There are many key metrics you can measure, but ultimately, you want to know if your hit rate is going up or down. If it’s going down, something needs to change. It could be as simple as changing the lead image so it looks new and different, or it could be a price reduction.

#7 Make the Most of Enquiries and Viewings

Every opportunity to get viewings and enquiries matters. Make sure you have an agent who is capturing every chance that comes through the door. Lead response times are vital.

Additionally, have an effective viewing strategy, like block viewings. These use a bit of sales psychology because everybody wants to buy what everyone else wants to buy, and no one wants to buy what no one else wants to buy.

So, if we do a block viewing, and meet one at a time but slightly overlap the times, people will see that there is other interest. 

We want people to see there are other competing buyers because:

● It speeds up their decision-making.
● It gives the property the illusion of popularity.
● It potentially gets them to offer you a higher amount because they don’t feel like they’re in the power position.

#8 Get Feedback

Feedback is super important because if no one makes an offer, you need to know why. 

What is putting them off?

● Location?
● Price?
● Does it need too much work?
● Something’s too big or too small?
● Some external factors?

Get good, honest feedback so you can decide on what you might need to change to get the right buyer and offer.

Also, have a review meeting after about 4-6 weeks of going on the market. It’s around this time that your viewings will be going down as the listing is not new anymore. Look at the facts: how much interest has your ad had, what’s the feedback, and have there been any offers?

A review meeting can help you make a plan B for a mini relaunch so you can get your property sold.

#9 Negotiate for the Best Price

Get this step wrong and you could lose thousands of pounds on your sale price.

Here are some tips to get the very best price:

1. Never take the first offer because that’s just bad negotiating. Refuse the first offer, thank them for it, and wait to hear what their increase is going to be.
2. Most buyers max out at their third offer. So, wait to hear the second offer, refuse that, and then come back with a counter.
3. Push the buyer to their best and final.
4. Consider timescales, fixtures and fittings, and whether there’s a bit of chain. Qualify the sale to experience fewer problems during the sales process.

Steps for Selling Your Property

By pricing effectively, presenting and promoting your home in the best light, launching at the right time, and marketing through various channels, you’ll get those initial clicks. When you monitor and address ad performance, make the most of enquiries and viewings, and get 
feedback, you’ll convert those clicks into viewings and offers. Then, you just need to negotiate for the best price.

Our free, downloadable guide can help you navigate these nine steps and more. Be prepared for when you need to put your property on the market. 

Download the guide here.